Integrated Marketing Communications
Faculdade de Economia
Área de Ensino
Teacher in charge
Paula Alexandra Pissarra de Araújo Rodrigues Rosado Hortinha
Overview of integrated marketing communications, the marketing communication plan, analysis of promotional program situation, positioning and targeting for marketing communication, marketing communication objectives and budget setting, creative strategy and media strategy, traditional advertising media, internet advertising and other advertising media, trade and consumer sales promotions, public relations and sponsorship, monitoring, evaluation and control, special topics: international, regulation and ethical perspectives and career in marketing communications.