Universidade Nova de Lisboa

Courses Catalogue

We welcome you to explore NOVA’s academic offerings.
Our catalogue provides a description of the courses offered at NOVA as well as useful information about our Schools.

more info Courses Catalogue

Faculdade de Economia

International Business

Code

2338

Academic unit

Faculdade de Economia

Department

Área de Ensino

Credits

3.5

Teacher in charge

Violeta Gerasimenko

Teaching language

Inglês

Objectives

To provide students with an understanding of factors shaping international business activities of the firm. On completion of this course a student should be able to understand the major challenges facing international managers, and apply tools for properly measuring intangibles at an international level.

Subject matter

The macro environment: globalization, the micro level: why do companies go abroad, how do they select locations for their international activities and why do they choose different methods of entry in different markets? How is a multinational corporation managed and which are the specific problems of managing units across countries and cultures?

Courses