International Marketing Strategy
Code
2339
Academic unit
Faculdade de Economia
Department
Área de Ensino
Credits
3.5
Teacher in charge
Els de Wild
Teaching language
Inglês
Objectives
To develop a global marketing strategy. To provide students with a background on how segmentation and targeting can be applied to selected non-domestic markets and how to position a product or service accordingly. To acquire the skills to simultaneously standardize and adapt the product, price, distribution and communications across different international markets.
Subject matter
International marketing strategy and the future and careers in international marketing.
Courses
