Marketing in a Dynamic World
Faculdade de Economia
Área de Ensino
To tackle a wide range of business aspects, explore in detail the marketing tools, outlining the way in which a company deals with different type of customers and competitors across dynamic markets in order to balance short- and long-term performance.
User-led businesses and marketing in a dynamic world, managing contingency forces in dynamic environments, strategic market planning for market growth, creating value through segmentation, targeting and positioning, using market research for competitive advantage, bringing marketing strategy into dynamic markets and getting a career in marketing.