Marketing in a Dynamic World
Code
2344
Academic unit
Faculdade de Economia
Department
Área de Ensino
Credits
7.5
Teaching language
Português
Objectives
To tackle a wide range of business aspects, explore in detail the marketing tools, outlining the way in which a company deals with different type of customers and competitors across dynamic markets in order to balance short- and long-term performance.
Subject matter
User-led businesses and marketing in a dynamic world, managing contingency forces in dynamic environments, strategic market planning for market growth, creating value through segmentation, targeting and positioning, using market research for competitive advantage, bringing marketing strategy into dynamic markets and getting a career in marketing.
Courses
