Marketing and Research and CRM
Cycle
Segundo ciclo
Degree
Masters
This path is an option of
ECTS Coordinator
Miguel de Castro Neto
Education objectives
This post-graduation is directed to technicians, managers and other professionals in the field of marketing, particularly to technicians and users of marketing research, as well as professionals involved in customer relationship management. It has as main goal to offer a training of excellence balanced between a conceptual and methodological marketing component, with a quantitative approach, and a practical training orientated towards case studies and project development.
Access conditions
Candidates to this course should be titular of a first cycle degree at the date of beginning of the school year. The admission is conditional to the accomplishment of an interview, as well as the analysis of the academic and professional curriculum of the candidate. <br>
Degree pre-requisites
The course is organized by the system of European credit units (ECTS). For its conclusion it is necessary to obtain a minimum of 60 credit units and to obtain approval in the courses classified as mandatory.
Access to other courses
Acess to master degree.
Evaluation rules
The evaluation of each discipline is usually carried through a final exam. This evaluation may be complemented with a project developed individually or in group. A minimum classification of 10 values is demanded so that the discipline is concluded successfully.
Structure
| 1º year - Spring semester | ||
| Code | Name | ECTS |
| 42120 | Metodologias de Recolha de Dados | 7.5 |
| 42121 | Métodos Quantitativos para Marketing | 7.5 |
| Options | ||
| 42112 | Aplicações de Sistemas de Informação Geográfica I | 7.5 |
| 42114 | Dados Geo-Espaciais: Modelos e Operações | 7.5 |
| 42117 | Gestão de Marketing | 7.5 |
| 42122 | Operações Bancárias e Seguradoras | 7.5 |
| 42123 | WEB Marketing e Comércio Electrónico | 7.5 |
| 42127 | Técnicas de Quantificação de Valor | 7.5 |
| 42237 | Ciências Cartográficas | 7.5 |
| 42243 | Gestão do Conhecimento | 7.5 |
| 42321 | Gestão de Projectos de Informação | 7.5 |
| 42325 | Business Intelligence I | 7.5 |
| 42334 | Bases de Dados Espaciais | 7.5 |
| 42346 | Data Mining I | 7.5 |
| 42363 | Gestão de Serviços de Tecnologias de Informação | 7.5 |
| 1º year - Spring semester | ||
| Code | Name | ECTS |
| 42119 | Gestão do Relacionamento com o Cliente (CRM) | 7.5 |
| 42222 | Estudos de Mercado | 7.5 |
| 42242 | Gestão da Satisfação e Lealdade do Cliente | 7.5 |
| 42309 | Metodologias de Investigação | 7.5 |
| Options | ||
| 42118 | Gestão de Risco | 7.5 |
| 42124 | Sistemas de Informação Geográfica nas Organizações | 7.5 |
| 42238 | Data Mining Geo-Espacial | 7.5 |
| 42246 | Modelação em Sistemas de Informação Geográfica | 7.5 |
| 42247 | Modelos de Solvência | 7.5 |
| 42250 | Detecção Remota | 7.5 |
| 42251 | Geographic Data Bases (Advanced) | 4.0 |
| 42252 | Geospatial Free Open Source Software | 4.0 |
| 42322 | Tecnologias Internet e Web | 7.5 |
| 42326 | Business Intelligence II | 7.5 |
| 42345 | Business Process Management | 7.5 |
| 42347 | Data Mining II | 7.5 |
| 2º year - Spring semester | ||
| Code | Name | ECTS |
| 42227 | Dissertação | 35.0 |
| 42248 | Trabalho de Projecto | 35.0 |
| 42249 | Relatório de Estágio | 35.0 |