Faculdade de Ciências Sociais e Humanas

Communication Sciences - Strategic Communication


Segundo ciclo



This path is an option of

Opening date

September 2018






(to be available at http://www.fcsh.unl.pt/ensino/mestrados)

Education objectives

Access conditions

Please consult the application call available at www.fcsh.unl.pt

Degree pre-requisites

Access to other courses

Evaluation rules

Academic Regulation for curricular units evaluation is available at intranet. Students at FCSH/NOVA are evaluated based on the work developed over a semester, based on class participation, presentation of written and oral tests and examinations. The result obtained either by continuous assessment or evaluation of the tests is expressed on a scale of 0 to 20. To be approved, students must have at least 10 points to pass, however, who fail have a second chance to repeat the exams. SPECIAL PROCEDURES FOR EVALUATION: - Worker-Student - Students with the status of top athletes - Mothers and fathers students - Associative leaders - Military - Other special arrangements provided legally. Students with special needs can benefit from teaching and learning conditions to meet their needs.


Elective option 1
Code Name ECTS
722011032 Political Campaigns and Governance 10
722011036 Business Communication - 1st semester 10
722011037 Strategic Communication and Public Policy - 2nd semester 10
722011038 Communication, Media and Organisational Studies - 1st semester 10
722011050 Argumentative Strategies - 2nd semester 10
722011051 Political Communication Strategies 10
722011054 Image Management - 2nd semester 10
722011058 Justice and Communication in Contemporary Societies 10
722011100 Specialised Marketing - Cultural Marketing - 1st semester 10
722011070 Markets and Consumer Behaviour - 2nd semester 10
722011079 Retórica Jurídica, Racionalidade e Estratégias (not translated) 10
Elective option 2
Code Name ECTS
722011042 Dissertação em Comunicação Estratégica (not translated) 33
722011128 Internship with Report in Strategic Communication 33
722011085 Trabalho de Projecto em Comunicação Estratégica (not translated) 33