Faculdade de Ciências Sociais e Humanas

Geomarketing (not translated)

Code

722041082

Academic unit

Faculdade de Ciências Sociais e Humanas

Department

Geografia e Planeamento Regional

Credits

10

Weekly hours

3 letivas + 1 tutorial

Teaching language

Portuguese

Objectives

a) To deepen theoretical knowledge about localization models for Geomarketing;
b) To understand the principles and foundations of planning and Geomarketing project management;
c) To explore Geographic Information Systems oriented to Geomarketing;
d) To develop analysis for location methodologies, territorial strategies of private companies and public administration;
e) To know how to develop project proposals for Geomarketing.

Prerequisites

n.a.

Subject matter

1) Geographic Information Systems and business: i) definitions and concepts; ii) history; iii) components and features; iv) present and future potential
2) Technology: i) mobile platforms; ii) geographic database; iii) software; iv) integration and interoperability
3) Geomarketing: i) Marketing and Geography; ii) location models; iii) service areas; iv) geo-referenced addresses; v) competitive analysis; vi) targeting consumers; vii) sales analysis with spatial support; viii) determining optimal locations; ix) route optimization; x) analysis of regional strategies of companies and public administration.
4) Project of Geomarketing.

Bibliography

Cliquet, G. (Ed.) (2006). Geomarketing: Methods and Strategies in Spatial Marketing. New York, NY:Willey & Sons.

Grimshaw, D. (1999). Bringing Geographical Information into Business (2nd Ed.). London: Willey & Sons (the pages depend on the students´ knowledge level in each academic year).

Haggett, P. (1968). Locational Analysis in Human Geography (4th Ed.). London: Edward Arnold (the pages depend on the students´ knowledge level in each academic year).

Longley, P. A., Goodchild, M. F., Maguire, D. J., Rhind, D. W. (Eds.) (1999). Geographical Information Systems (2nd ed.). New York, NY: John Wiley & Sons. (Vol. 1, pp. 239-251 and 909-1021).

Longley, P., Graham, C. (1996). GIS for Business and Service Planning. London: Willey & Sons (the pages depend on the students´ knowledge level in each academic year).

Teaching method

Teaching methods: lectures, laboratory classes/computer, project, presentations by students

The teaching methodologies are focused on independent work of the student and practice (hands-on). This work is tutorial for the application of theory to practice of Geomarketing. At the end each student must know to propose a project of Geomarketing and to reveal knowledge and skills accumulated over the course.

Evaluation method

1 theoretical exam: [25%]
1 practical exam: [25%]
1 project report: [50%]
1 presentation of the project: [pass/no pass].

[According to the FCSH Assessment Standards, the proposed evaluation elements to introduce students in the first class may suffer readjustments, particularly in the percentage of each element.]

Courses