NOVA Information Management School

Specialization in Marketing Research and CRM

Cycle

Segundo ciclo

Degree

Mestre

This path is an option of

ECTS Coordinator

Roberto Henriques

Education objectives

The specialization in Marketing Research and CRM is ranked as the best Master degree Program in Data Analytics in Portugal and the 5th best in the Western Europe by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.

This program fills a gap in the high level training of managers, technical staff, and other experts in marketing, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.

It is particularly aimed at technical staff and users of Market Research, as well at professionals who are involved in Customer Relationship Management in Banking and Insurance, Telecommunications, FMCG (fast-moving consumer goods), among others.

The main goal of this program is to train technical staff and managers to:

- Plan, create and conduct market studies or any other market research;

- Select and apply methods of collection of marketing data;

- Analyze, interpret, and communicate the results of market research;

- Manage, explore, interpret and communicate marketing information that is present in information systems or from other sources of marketing information;

- Create, implement and manage customer relationship policies. 

Applications - academic year 2018-2019
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end, until July 5tth, 2018. The selection process is based on the analysis of the applicant's academic and professional curriculum.

Access conditions

The requirements for the applications are: a degree in a compatible field (complete until September 2018); analysis of the applicants' academic and professional curriculum.

Degree pre-requisites

For the conclusion of the curricular component, it is necessary to obtain a minimum of 60 ECTS (credit units). The curricular component of the program includes two semesters, that corresponds to a postgraduate program diploma.

To earn the Master degree program in Statistics and Information Management, with a specialization in Marketing Research and CRM, the student must develop a scholarly thesis, work project or a professional internship, carried out in the third semester.

Access to other courses

Access to Doctoral Program.

Evaluation rules

The evaluation of each discipline is usually carried through a final exam. This evaluation may be complemented with a project developed individually or in group. A minimum classification of 10 values is demanded so that the discipline is concluded successfully.

Structure

1º year - Autumn semester
Code Name ECTS
200001 Data Analysis 7.5
200046 Statistics 7.5
200087 Data Collection Methods 7.5
200092 Quantitative Methods for Marketing - Descriptive Methods 7.5
200101 Banking and Insurance Operations 7.5
200158 Sampling and Estimation 7.5
200159 Life & Non-Life Actuarial Techniques 7.5
200160 Investments and Portfolio Management 7.5
200163 Experimental Design 7.5
Options
200001 Data Analysis 7.5
200009 Spatial Databases 7.5
200012 Business Intelligence I 7.5
200015 Geographical Information Systems and Science 7.5
200016 Cartographic Sciences 7.5
200032 DataBase Management Systems 7.5
200046 Statistics 7.5
200055 GI Standards 4.0
200058 Geographic Information Systems Applications 7.5
200060 Geospatial Data Mining 7.5
200064 Geostatistics 7.5
200068 Information Project Management 7.5
200070 Information Technologies Services Management 7.5
200071 Knowledge Management 7.5
200073 Information Systems Management 7.5
200083 Marketing Digital 7.5
200087 Data Collection Methods 7.5
200092 Quantitative Methods for Marketing - Descriptive Methods 7.5
200101 Banking and Insurance Operations 7.5
200115 Remote Sensing 7.5
200158 Sampling and Estimation 7.5
200159 Life & Non-Life Actuarial Techniques 7.5
200160 Investments and Portfolio Management 7.5
200163 Experimental Design 7.5
200165 Descriptive Methods of Data Mining 7.5
200169 Strategic Marketing 7.5
200170 Consumer Behavior Insights 7.5
200182 Data Privacy and Protection 7.5
400020 Information Systems Governance 7.5
400045 Sustainable Cities 7.5
400054 Information Technology in Cities Seminar I 3.5
400082 Digital Analytics 7.5
1º year - Spring semester
Code Name ECTS
200049 Market Research 7.5
200069 Risk Management 7.5
200086 Research Methodologies 7.5
200088 Forecasting Methods 7.5
200090 Econometrics Methods 7.5
200093 Quantitative Methods for Marketing - explanatory methods 7.5
200097 Solvency Models 7.5
200161 Market and Credit Risk Management 7.5
200171 Marketing Analytics 7.5
Options
200007 Architectures for Information Technology 7.5
200013 Business Intelligence II 7.5
200014 Business Process Management 7.5
200024 Geospatial Data Mining 7.5
200049 Market Research 7.5
200061 Geospatial Free Open Source Software 4.0
200069 Risk Management 7.5
200073 Information Systems Management 7.5
200088 Forecasting Methods 7.5
200090 Econometrics Methods 7.5
200093 Quantitative Methods for Marketing - explanatory methods 7.5
200094 Geographical Information Systems and Modelling 7.5
200097 Solvency Models 7.5
200124 Geographical Information Systems in Organizations 7.5
200135 Cibersecurity 7.5
200145 Big Data Applications 7.5
200146 Innovation Management and Design Thinking 7.5
200161 Market and Credit Risk Management 7.5
200162 Data Visualization 7.5
200166 Predictive Methods of Data Mining 7.5
200167 Big Data Analytics 7.5
200170 Consumer Behavior Insights 7.5
200171 Marketing Analytics 7.5
200172 Marketing Engineering 7.5
400010 Data Collection, Administrative Sources and Big Data 6.0
400019 Customer Relationship Management Systems 7.5
400023 Leadership and People Management 6.0
400027 Search Engine Marketing 7.5
400039 Integrated Management Solutions 7.5
400040 Enterprise Mobility Solutions 3.5
400042 Business Solutions as a Service 7.5
400049 Information Technology in Cities Seminar II 4.0
400051 Mobile and Ubiquitous Computing 7.5
400055 Enterprise Resource Management Systems 7.5
400081 Social Media Analytics 7.5
400091 Urban Analytics 7.5
2º year - Spring semester
Code Name ECTS
200045 Internship 35.0