NOVA Information Management School

PostGraduate Marketing Research e CRM


Curso de Pós-graduação


Not awarded

ECTS Coordinator

Roberto Henriques

Education objectives

This postgraduate program in Marketing Research and CRM fills a gap in the high level training of managers, technical staff, and other experts in marketing. It is especially for technical staff and market researchers, as well as professionals involved in customer relationship management.

It provides an excellent and balanced training, with a conceptual component and marketing methodology with quantitative aptitude, as well as practical training that draws on case studies and project development. The postgraduate program in Marketing Research and CRM is for managers, experts and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.

This program is particularly designed for technicall staff and market researchers, as well for professionals who are involved in Customer Relationship Management in Banking and Insurance, Telecommunications, FMCG (fast-moving consumer goods), among others.

The main goal of this program is to traintechnical staff and managers to:

- Plan, create and conduct market studies or any other market research;

- Select and apply methods of collection of marketing data;

- Analyze, interpret and communicate the results of market research;

- Manage, explore, interpret, and communicate marketing information that is present in information systems or from other sources of marketing information:

- Create, implement, and manage customer relationships policies. 

Applications - academic year 2018-2019
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end, until July 5th, 2018. The selection process is based on the analysis of the applicant's academic and professional curriculum.

Access conditions

The requirements for the applications are: a degree in a compatible field (complete until September 2018); analysis of the applicants' academic and professional curriculum.

Degree pre-requisites

To earn the postgraduate program diploma in Marketing Research and CRM, students complete 8 course units, of which 6 are mandatory and the 2 elective course units to be chosen by the students from a wide range of courses.

Access to other courses

The postgraduate program gives access to the master degree program in Statistics and Information Management, with a specialization in Marketing Research and CRM, upon the development and presentation of a scholarly thesis, work project and a internship, and the approval of the course unit Research Methodologies.

Note: the enrollment in the postgraduate program allows the student to enroll in ten course units.

The Master degree program in Statistics and Information Management, with a specialization in Marketing Research and CRM, which is ranked as the best master degree program in E-Business in Portugal, the 2nd best in Europe and in the World by Eduniversal.

Evaluation rules


1º year - Autumn semester
Code Name ECTS
200087 Data Collection Methods 7.5
200092 Quantitative Methods for Marketing - Descriptive Methods 7.5
200163 Experimental Design 7.5
200001 Data Analysis 7.5
200009 Spatial Databases 7.5
200012 Business Intelligence I 7.5
200015 Geographical Information Systems and Science 7.5
200016 Cartographic Sciences 7.5
200032 DataBase Management Systems 7.5
200046 Statistics 7.5
200055 GI Standards 4.0
200058 Geographic Information Systems Applications 7.5
200060 Geospatial Data Mining 7.5
200064 Geostatistics 7.5
200068 Information Project Management 7.5
200070 Information Technologies Services Management 7.5
200071 Knowledge Management 7.5
200073 Information Systems Management 7.5
200083 Marketing Digital 7.5
200101 Banking and Insurance Operations 7.5
200115 Remote Sensing 7.5
200158 Sampling and Estimation 7.5
200159 Life & Non-Life Actuarial Techniques 7.5
200160 Investments and Portfolio Management 7.5
200165 Descriptive Methods of Data Mining 7.5
200169 Strategic Marketing 7.5
200170 Consumer Behavior Insights 7.5
200182 Data Privacy and Protection 7.5
400020 Information Systems Governance 7.5
400045 Sustainable Cities 7.5
400054 Information Technology in Cities Seminar I 3.5
400082 Digital Analytics 7.5
1º year - Spring semester
Code Name ECTS
200049 Market Research 7.5
200093 Quantitative Methods for Marketing - explanatory methods 7.5
200171 Marketing Analytics 7.5
200007 Architectures for Information Technology 7.5
200013 Business Intelligence II 7.5
200014 Business Process Management 7.5
200024 Geospatial Data Mining 7.5
200061 Geospatial Free Open Source Software 4.0
200069 Risk Management 7.5
200088 Forecasting Methods 7.5
200090 Econometrics Methods 7.5
200094 Geographical Information Systems and Modelling 7.5
200097 Solvency Models 7.5
200124 Geographical Information Systems in Organizations 7.5
200135 Cibersecurity 7.5
200145 Big Data Applications 7.5
200146 Innovation Management and Design Thinking 7.5
200161 Market and Credit Risk Management 7.5
200162 Data Visualization 7.5
200166 Predictive Methods of Data Mining 7.5
200167 Big Data Analytics 7.5
200171 Marketing Analytics 7.5
200172 Marketing Engineering 7.5
400010 Data Collection, Administrative Sources and Big Data 6.0
400019 Customer Relationship Management Systems 7.5
400023 Leadership and People Management 6.0
400027 Search Engine Marketing 7.5
400039 Integrated Management Solutions 7.5
400040 Enterprise Mobility Solutions 3.5
400042 Business Solutions as a Service 7.5
400049 Information Technology in Cities Seminar II 4.0
400051 Mobile and Ubiquitous Computing 7.5
400055 Enterprise Resource Management Systems 7.5
400081 Social Media Analytics 7.5
400091 Urban Analytics 7.5