NOVA Information Management School

PostGraduate in Marketing Intelligence

Cycle

Curso de Pós-graduação

Degree

Not awarded

ECTS Coordinator

Roberto Henriques

Education objectives

The postgraduate program in Marketing Intelligence trains technical and management staff to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations. It is aimed also at Information Systems managers.

The program provides a balanced curriculum with two components: one based on tools and methodologies of marketing management, and the other supported by methodologies andtechniques of information analysis and management.

The goal of this program is to train technical staff and managers to:

- Develop strategies, methods and instruments of marketing management;

- Be aware of client behaviour and create relationship policies;

- Master the processes and tools used for the storage, organization and access to information for marketing in organizations;

- Use the several methodologies and tools of information exploration and analysis, in order to reduce the levels of uncertainty related to solving marketing problems.

Applications - academic year 2018-2019
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end, from April 3rd to May 10th, 2018. The selection process is based on the analysis of the applicant's academic and professional curriculum.

Access conditions

The requirements for the applications are: a degree in a compatible field (complete until September 2018); analysis of the applicants' academic and professional curriculum.

Degree pre-requisites

To earn the postgraduate program diploma in Marketing Intelligence, the students complete 8 course units, of which 5 are mandatory and the 3 elective courses will be chosen by the students from a wide range of course units.

Access to other courses

The postgraduate program gives access to the master degree program in Information Management, with a specialization in Marketing Intelligence, upon the development and presentation of a scholarly thesis, work project and an internship, and the approval of the course unit Research Methodologies.

Note: the renrollment in the postgraduate program allows the student to enroll in ten course units.

Evaluation rules

Structure

1º year - Autumn semester
Code Name ECTS
200083 Marketing Digital 7.5
200169 Strategic Marketing 7.5
Options
200001 Data Analysis 7.5
200004 Geographic Information Systems Applications 7.5
200009 Spatial Databases 7.5
200012 Business Intelligence I 7.5
200015 Geographical Information Systems and Science 7.5
200016 Cartographic Sciences 7.5
200032 DataBase Management Systems 7.5
200046 Statistics 7.5
200055 GI Standards 4.0
200058 Geographic Information Systems Applications 7.5
200060 Geospatial Data Mining 7.5
200064 Geostatistics 7.5
200068 Information Project Management 7.5
200070 Information Technologies Services Management 7.5
200071 Knowledge Management 7.5
200073 Information Systems Management 7.5
200087 Data Collection Methods 7.5
200092 Quantitative Methods for Marketing - Descriptive Methods 7.5
200101 Banking and Insurance Operations 7.5
200115 Remote Sensing 7.5
200158 Sampling and Estimation 7.5
200159 Life & Non-Life Actuarial Techniques 7.5
200160 Investments and Portfolio Management 7.5
200163 Experimental Design 7.5
200165 Descriptive Methods of Data Mining 7.5
400009 Innovation, Change Management and the New Healthcare Client 7.5
400020 Information Systems Governance 7.5
400045 Sustainable Cities 7.5
400054 Information Technology in Cities Seminar I 3.5
400082 Digital Analytics 7.5
1º year - Spring semester
Code Name ECTS
200170 Consumer Behavior Insights 7.5
200171 Marketing Analytics 7.5
200172 Marketing Engineering 7.5
Options
200007 Architectures for Information Technology 7.5
200013 Business Intelligence II 7.5
200014 Business Process Management 7.5
200024 Geospatial Data Mining 7.5
200049 Market Research 7.5
200052 Geographic Data Bases 4.0
200069 Risk Management 7.5
200088 Forecasting Methods 7.5
200090 Econometrics Methods 7.5
200093 Quantitative Methods for Marketing - explanatory methods 7.5
200094 Geographical Information Systems and Modelling 7.5
200097 Solvency Models 7.5
200124 Geographical Information Systems in Organizations 7.5
200135 Cibersecurity 7.5
200145 Big Data Applications 7.5
200146 Innovation Management and Design Thinking 7.5
200161 Market and Credit Risk Management 7.5
200162 Data Visualization 7.5
200166 Predictive Methods of Data Mining 7.5
200167 Big Data Analytics 7.5
200171 Marketing Analytics 7.5
200182 Data Privacy and Protection 7.5
400010 Data Collection, Administrative Sources and Big Data 6.0
400019 Customer Relationship Management Systems 7.5
400023 Leadership and People Management 6.0
400027 Search Engine Marketing 7.5
400039 Integrated Management Solutions 7.5
400040 Enterprise Mobility Solutions 3.5
400042 Business Solutions as a Service 7.5
400049 Information Technology in Cities Seminar II 4.0
400051 Mobile and Ubiquitous Computing 7.5
400055 Enterprise Resource Management Systems 7.5
400081 Social Media Analytics 7.5
400091 Urban Analytics 7.5