NOVA Information Management School

Specialization in Marketing Intelligence

Cycle

Segundo ciclo

Degree

Mestre

This path is an option of

ECTS Coordinator

Roberto Henriques

Education objectives

The Master Program in Information Management, with a specialization in Marketing Intelligence, aims to train managers, technical staff and other marketing professionals to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations.  It is aimed also at Information Systems managers.

The program provides a balanced curriculum with two components: one based on tools and methodologies of marketing management, and the other supported by methodologies and techniques of information analysis and management. 

The goal of this program is to train technical staff and managers to:

- Develop strategies, methods and tools of marketing management;

- Be aware of client behavior and create relationship policies;

- Master the processes and tools used for the storage, organization and access to marketing information in organizations;

- Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to solving marketing problems. 

Applications - academic year 2018-2019
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end, from April 3rd to May 10th, 2018. The selection process is based on the analysis of the applicant's academic and professional curriculum.

Access conditions

The requirements for the applications are: a degree in a compatible field (complete until September 2018); analysis of the applicants' academic and professional curriculum.

Degree pre-requisites

For the conclusion of the curricular component, it is necessary to obtain a minimum of 60 ECTS (credit units). The curricular component of the program includes two semesters, that corresponds to a postgraduate program diploma.

To earn the Master degree program in Information Management, with a specialization in Marketing Intelligence, the student must develop a scholarly thesis, work project or a professional internship, carried out in the third semester.

Access to other courses

Access to Doctoral Program.

Evaluation rules

Structure

1º year - Autumn semester
Code Name ECTS
200012 Business Intelligence I 7.5
200014 Business Process Management 7.5
200068 Information Project Management 7.5
200071 Knowledge Management 7.5
200073 Information Systems Management 7.5
200083 Marketing Digital 7.5
200086 Research Methodologies 7.5
200165 Descriptive Methods of Data Mining 7.5
200169 Strategic Marketing 7.5
Options
200001 Data Analysis 7.5
200004 Geographic Information Systems Applications 7.5
200009 Spatial Databases 7.5
200012 Business Intelligence I 7.5
200015 Geographical Information Systems and Science 7.5
200016 Cartographic Sciences 7.5
200032 DataBase Management Systems 7.5
200046 Statistics 7.5
200048 Marketing Strategy and Consumer Behaviour 7.5
200055 GI Standards 4.0
200056 Ciência e Sistemas de Informação Geográfica 3.0
200058 Geographic Information Systems Applications 7.5
200060 Geospatial Data Mining 7.5
200064 Geostatistics 7.5
200068 Information Project Management 7.5
200070 Information Technologies Services Management 7.5
200071 Knowledge Management 7.5
200073 Information Systems Management 7.5
200083 Marketing Digital 7.5
200085 Experiential Marketing 7.5
200087 Data Collection Methods 7.5
200089 Survey Methods 7.5
200092 Quantitative Methods for Marketing - Descriptive Methods 7.5
200101 Banking and Insurance Operations 7.5
200104 Principles of Financial Management 7.5
200115 Remote Sensing 7.5
200129 Value Quantification Technics 7.5
200139 Web Marketing and E-Commerce 7.5
200158 Sampling and Estimation 7.5
200159 Life & Non-Life Actuarial Techniques 7.5
200160 Investments and Portfolio Management 7.5
200163 Experimental Design 7.5
200165 Descriptive Methods of Data Mining 7.5
200169 Strategic Marketing 7.5
200170 Consumer Behavior Insights 7.5
200182 Data Privacy and Protection 7.5
400009 Innovation, Change Management and the New Healthcare Client 7.5
400020 Information Systems Governance 7.5
400021 Enterprise Cloud Mobility 7.5
400029 Web Analytics 7.5
400045 Sustainable Cities 7.5
400054 Information Technology in Cities Seminar I 3.5
400054 Information Technology in Cities Seminar I 3.5
400082 Digital Analytics 7.5
1º year - Spring semester
Code Name ECTS
200007 Architectures for Information Technology 7.5
200013 Business Intelligence II 7.5
200014 Business Process Management 7.5
200086 Research Methodologies 7.5
200166 Predictive Methods of Data Mining 7.5
200167 Big Data Analytics 7.5
200168 Text Analytics 7.5
200170 Consumer Behavior Insights 7.5
200171 Marketing Analytics 7.5
200172 Marketing Engineering 7.5
Options
200007 Architectures for Information Technology 7.5
200013 Business Intelligence II 7.5
200014 Business Process Management 7.5
200024 Geospatial Data Mining 7.5
200049 Market Research 7.5
200052 Geographic Data Bases 4.0
200061 Geospatial Free Open Source Software 4.0
200061 Geospatial Free Open Source Software 4.0
200065 Customer Satisfacion and Loyalty Management 7.5
200067 Marketing Management 7.5
200069 Risk Management 7.5
200072 Customer Relationship Management 7.5
200088 Forecasting Methods 7.5
200090 Econometrics Methods 7.5
200093 Quantitative Methods for Marketing - explanatory methods 7.5
200094 Geographical Information Systems and Modelling 7.5
200097 Solvency Models 7.5
200124 Geographical Information Systems in Organizations 7.5
200135 Cibersecurity 7.5
200145 Big Data Applications 7.5
200146 Innovation Management and Design Thinking 7.5
200161 Market and Credit Risk Management 7.5
200162 Data Visualization 7.5
200166 Predictive Methods of Data Mining 7.5
200167 Big Data Analytics 7.5
200168 Text Analytics 7.5
200170 Consumer Behavior Insights 7.5
200171 Marketing Analytics 7.5
200172 Marketing Engineering 7.5
200182 Data Privacy and Protection 7.5
400010 Data Collection, Administrative Sources and Big Data 6.0
400019 Customer Relationship Management Systems 7.5
400023 Leadership and People Management 6.0
400027 Search Engine Marketing 7.5
400039 Integrated Management Solutions 7.5
400040 Enterprise Mobility Solutions 3.5
400042 Business Solutions as a Service 7.5
400046 City Analytics 7.5
400049 Information Technology in Cities Seminar II 4.0
400049 Information Technology in Cities Seminar II 4.0
400051 Mobile and Ubiquitous Computing 7.5
400055 Enterprise Resource Management Systems 7.5
400081 Social Media Analytics 7.5
400091 Urban Analytics 7.5
2º year - Spring semester
Code Name ECTS
200045 Internship 35.0