This course presents effective tools to create value for any idea. This idea might be for example a product, service, technology, concept, patent, start-ups, person or. It assembles the most comprehensive research on the topics of entrepreneurship, technology transfer, new product development and marketing with the lecturer’s methodologies. The tools presented in the course have already been proved to be critical to create value for labs, start-ups, SMEs businesses, Fortune 500 multinationals, NGOs, and personal careers. By applying these tools, participants will be able to transform simple ideas into ambitious projects.
The Value Creation program is specifically designed to help participants understand:
PhD students at Universidade NOVA de Lisboa.
PhD holders working at NOVA (Professors, researchers,...)
Everyone that wishes to transform challenges into opportunities as well as bring a simple idea (e.g. product, service, technology, personal brand) to the market. More specifically:
Doctoral, post-doctoral and professors interested in the topics of value creation that help to:
Course Coordinator & Lecturer:
- Presentation of final coursework (100%):
The projects provide participants a very tangible and direct understanding about the tools to grow in saturated markets. As such, the evaluation approach with this course is based in the presentation of these projects.
Lectures / Practical activities - 16 hrs
Independent working hours - 10 hrs
Pre-course preparation (optional):
For students that wish to be better prepared for the course, you can visit the website with the methodology VCW: https://www.valuecreationwheel.com/
Lages, L. F. (2016). VCW—Value Creation Wheel: Innovation, technology, business, and society. Journal of Business Research, 69(11), 4849-4855.
Jahanmir, S. F., & Lages, L. F. (2015). The lag-user method: Using laggards as a source of innovative ideas. Journal of Engineering and Technology Management, 37, 65-77.