pixel Value Creation Course - 8th edition | Universidade NOVA de Lisboa

Value Creation Course - 8th edition


Objectives of the Course

This course presents effective tools to create value for any idea. This idea might be for example a product, service, technology, concept, patent, start-ups, person or. It assembles the most comprehensive research on the topics of entrepreneurship, technology transfer, new product development and marketing with the lecturer’s methodologies. The tools presented in the course have already been proved to be critical to create value for labs, start-ups, SMEs businesses, Fortune 500 multinationals, NGOs, and personal careers. By applying these tools, participants will be able to transform simple ideas into ambitious projects. 

The Value Creation program is specifically designed to help participants understand:

  • How to increase the value of the services, technologies and/or products they currently work with?
  • How to perform simultaneously in both local and global markets?
  • How to grow and increase value through new products, services, innovations and capabilities?
  • How to grow and increase value by acquiring new customers and addressing new market needs?
  • How to create constant value to keep existing customers?
  • How increase their personal value in the marketplace?


PhD students at Universidade NOVA de Lisboa.

PhD holders working at NOVA (Professors, researchers,...) 

Who should attend?

Everyone that wishes to transform challenges into opportunities as well as bring a simple idea (e.g. product, service, technology, personal brand) to the market. More specifically:

Doctoral, post-doctoral and professors interested in the topics of value creation that help to:

  • Find a job or to increase their own value in the current job
  • Bring services, products and technologies to the market
  • Develop successful go-to-market and internationalization strategies
  • Become more effective in personal branding, marketing, sales, innovation, R&D management, entrepreneurship, intrapreneurship and consultancy.


8th edition: 5/03 and 6/03 (Mon and Tues) | 9am - 6pm | Venue: to be defined | Bilingual edition (NEW)


Course Coordinator & Lecturer:

Prof. Luís Filipe Lages, PhD


- Presentation of final coursework (100%):

The projects provide participants a very tangible and direct understanding about the tools to grow in saturated markets. As such, the evaluation approach with this course is based in the presentation of these projects. 

Study Load 

Lectures / Practical activities - 16 hrs
Independent working hours - 10 hrs

1 ECTS (2 days)


Pre-course preparation (optional):

For students that wish to be better prepared for the course, you can visit the website with the methodology VCW: https://www.valuecreationwheel.com/ 


Lages, L. F. (2016). VCW—Value Creation Wheel: Innovation, technology, business, and society. Journal of Business Research69(11), 4849-4855.

Jahanmir, S. F., & Lages, L. F. (2015). The lag-user method: Using laggards as a source of innovative ideas. Journal of Engineering and Technology Management37, 65-77.