pixel Course | Universidade NOVA de Lisboa


This course was created to give NOVA students the basic tools to create a startup. This course is free so you can thank NOS.

Either you are an entrepreneurs already or just aiming to be one, here you'll have the chance to learn the right steps. And this my friends, this is a multidisciplinary class: you'll have students from all over the University so you can create the most awesome teams.

And besides all of this, well, you will enjoy a new way of thinking, working and living.

Submissions are simple: you just need to register and we'll get back to you soon. 

This course is designed to stimulate the entrepreneurial spirit of the best students of the New University of Lisbon. Its aim is to provide participants with the basic tools so they can devise a business initiative and turn it into reality. Therefore, it covers the basics of entrepreneurship and business management within an applied perspective. The participants, beyond participation in the classes should work together in preparing and presenting a business plan to run for Nova Idea competition. Students will be selected from all university, Portuguese and foreigner, with the requirement that the composition of work teams comprising students with the greatest possible diversity of backgrounds.

The University will spend a specific diploma of participation in this course.

Course aims

This course has been designed to attract the best and most entrepreneurial students from all UNL schools and departments. No previous formal education on business is required. It was designed to foster and develop entrepreneurial skills and knowledge among a small number of exceptionally qualified participants. Thus, although this is a course about business foundations, it has a strong emphasis on the development of students’ abilities and skills, especially on these more directly related with the forming of corporate and social ventures.

The broad basis of students profiles – spreading from all campuses and departments of the university – is expected to contribute to a cross fertilisation between participants, providing them with a multi-cultural experience and to demand them to work in groups formed with students from different UNL schools. Such purpose is enhanced by purposely promoting this course with foreign Erasmus/Socrates students. Multi-culturality is also enhanced by a diverse faculty profile, ranging from most UNL departments. To provide students with a different perspective, the course will close with a session on social entrepreneurship.

Hands-on approach will be motivated with a clear emphasis on the development of a business plan. 


  • Please refer to your school website

Suggested reading:

Hisrich, Robert   Peters, Michael and Dean, Shepherd   Entrepreneurship, McGraw-Hill, 2010. 

Learning Objectives

  • What are companies and how are they formed
  • Evolution of a company’s organisational structure as it grows from an entrepreneurial venture to a mature organisation
  • Analysis of an entrepreneurial opportunity
  • Analysis of markets and competitor firms and products
  • Marketing principles and value creation
  • Marketing strategy: segmentation, positioning and targeting
  • Managing the technology innovation process
  • Protecting  and monetising Intellectual Property
  • Organising and managing entrepreneurial teams
  • Managing production
  • Business plan preparation
  • Financing new ventures
  • The social entrepreneurship perspective

Teaching and learning

The course will have 3-hour classes on a weekly basis. 

Students will be organised in groups. Each group will have at least 3 people from different UNL schools. Groups will work on assigned case-study reports and develop and prepare a business plan. Each group will be assigned a business plan coach (to be confirmed). 


Student’s grade will be based upon the following:

  • Group Business Plan (50%) ( evolution from executive summary until the business plan 40%+ final pitch 10%)
  • Simulation game (50%)


  • Introduction to the Entrepreneurial Process 
  • Business Model Canvas 
  • Design thinking
  • UX design 
  • From Idea to Business
  • Business Planning 
  • Executive Summary 
  • The Market 
  • Social media marketing 
  • The technology, product or service 
  • IP issues 
  • Management Team 
  • Business Operations 
  • Financing New Ventures 
  • Details on the Use of Funds 
  • Termsheets
  • Social Entrepreneurship 
  • How to do a pitch 
  • Pitch training
  • Final Pitch

How to apply?

It's easy:

  1. fill the form until jannuary 31st. 
  2. If everything is ok with your School registration you'll be called for a an interview. 
  3. Presence required: (soon) 
  4. Classes start: (soon)