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Starters Academy

Starters Academy


Starters Academy was created to give NOVA students the tools to create a startup. Either you are an entrepreneur already or just aiming to be one, here you'll have the chance to learn the right steps.

This is a multidisciplinary class: you'll have students from all over the University so you can create the most awesome teams. And besides all of this, you will enjoy a new way of thinking, working and living.

Submissions are simple: you just need to submit your application by e-mail to novaempreendedorismo@unl.pt with your CV and motivation letter and the Value Creation Office will reply as soon as possible.

Starters Academy: Creating and Managing Entrepreneurial Ventures

This course is designed to stimulate the entrepreneurial spirit of the best students of NOVA. Its aim is to provide participants with the tools so they can devise a business initiative and turn it into reality. Therefore, it covers the basics of entrepreneurship and business management within an applied perspective.

Students will be selected from the all NOVA schools, both Portuguese and foreigner, with the requirement that the composition of working teams comprises students with the greatest possible diversity of backgrounds. The starters academy is an optional discipline with 6 ECTS that must be validated with the Academic services. All students will receive a diploma of participation in this course.


Learning Objectives

  • Entrepreneurship opportunities analysis;
  • The Social Entrepreneurship Perspective;
  • Market and company analysis / competitive products;
  • Marketing Strategy: Targeting, Positioning, and Audience;
  • Technology innovation process management;
  • Intellectual Property Protection and Monetization;
  • Preparation of a business plan;
  • Financing of new initiatives;
  • Organization and management of entrepreneurial teams.

Teaching and learning

Students will be organized into groups with at least two people from different NOVA schools.

The groups will work together on both the future decision making of the company created under a simulation game and must also develop a business plan that will be submitted to the NOVA Idea Competition at the end of the program. The best ideas win exclusive prizes.

The course is taught exclusively in English, three hours a week.


Students' grades will be based upon the following:

  • Business Plan (30%) (Evolution from Executive Summary to Business Plan);
  • EntrepSim: a startup simulation game (30%);
  • Final presentation NOVA Idea Competition (20%);
  • Attendance and participation in class (20%)


EntrepSim: Startup Simulation Game 

EntrepSim entrepreneurship simulation is an advanced business simulation of fast-growing innovative ventures developed by academics and venture capitalists as a pedagogical tool to be used as a complement to entrepreneurship teaching and training.

EntrepSim: Startup Simulation Game 

Academy Classes

Classes are held from 5 pm to 8 pm, from February 19 to May 27, 2020, in different locations in Lisbon. The NOVA Idea Competition will take place on May 27th.

# Date Topic Location
1 19th February Introduction to the  Entrepreneurial Process & Team building Campolide
2 4th March Design thinking NOVA IMS
3 11th March Marketing Principles Campolide
4 18th March Business Planning Nova SBE
5 26th March From idea to business: The technology, product or service Campolide
6 2th April Financing New Ventures Campolide
7 22th April Product Design and Manufacturing NOVA FCT
8 29th April Social Entrepreneurship TBD
9 6th May Protecting & Exploitation of Intellectual Property FDUNL
10 13th May Creating and Managing Entrepreneurial teams NOVA FCSH
11 20th May How to pitch your idea? Campolide
12 27th May NOVA Idea Competition (final presentation - Pitch) Auditorium B, Rectorate


How to apply?

It's easy:

  1. Send an email to novaempreendedorismo@unl.pt  with the reference: StartersAcademy2020 until the 31 January 2020
  2. A selection process will be made based on the CV and motivation letter and, if it is deemed necessary, an interview process;
  3. Start of classes: 19th February 2020


Entrepreneurship Office of NOVA
Rectorate of Universidade NOVA de Lisboa – Campus de Campolide
Office 6.15