Tomás Albuquerque, João Dutschke and Marta Gil, students of the CEMS Masters in International Management are the winners of the 7th edition of the EDP University Challenge which had, this year, 145 students from 32 colleges in competition.
How to develop and communicate new offerings for the energy market? This was this year's challenge, responded by Nova SBE’s students with a proposal for new products for the liberalized energy market, based on marketing tools such as clustering of customers and use of mobile technology applications.
Fifteen teams participated in the final phase of the competition. The winning team was awarded a 10,000 € prize and the possibility of doing an internship in EDP, as this is an approach the company uses to identify future employees.
The contest is also one of the initiatives of EDP to promote the proximity of universities to the market, and has also been working as a test of the skills acquired by students and its adjustment to the market requirements as well as a way to monitor trends of scientific knowledge produced by the academy.