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Luís Mergulhão

Luís Mergulhão

Luís Mergulhão is Pro-Rector of NOVA University Lisbon, responsible for the area of ​​Strategic Communication. President and CEO of Omnicom Media Group Portugal, of which he was a founder, he has extensive management experience in the areas of Communication, Media and Digital Society.

He was Vice-President of the Portuguese Film Institute and President of Tóbis Portuguesa in the 1980s, administrator of RTC - Rádio Televisão Comercial from 1983 to 1990, founder and CEO of several companies in the area of ​​Communication, among which TMP - The Media Partnership, a central purchasing office launched in 1991, and the media agencies OMD, launched in 1995 and PHD, whose activity started in 2006. Throughout his career, he has been a manager of several business associations, from the sector of Communication and Digital Society (as APMP - Associação para a Promoção do Multimédia e da Sociedade Digital, where he was President from 2000 to 2005), to the ones that gather several of its stakeholders (such as the tripartite CAEM - Comissão de Análise e Estudos de Meio, where he was President from 2008 to 2010), and also business confederations (such as CSP - Confederação de Serviços de Portugal, of which he was founder and Vice President from 2011 to 2017).

Coordinates the area of Strategic Communication