Luís Filipe Lages (PhD Warwick, Post-Doc MIT & Stanford) is Full Professor (Professor Catedrático) and Director of the VCW Lab at Nova SBE, Nova University of Lisbon, Portugal. He is the Creator of the VCW-Value Creation Wheel which results from two decades of cooperation with organizations (from start-ups to Fortune 500 companies), governments, society, and individuals. He held(s) visiting positions in several schools across the globe (e.g. City University of Hong Kong, Korea University Business School, London Business School, MIT-Engineering School, MIT-Sloan School of Management, Stanford-Graduate School of Business and Vienna University).
His fields of consultancy, teaching and research are value creation, co-creation, marketing strategy, international marketing, innovation and technology transfer to the market. In 2018 he was recipient of the AMA Global Marketing SIG Research Excellence Award. This Award "recognizes an outstanding article published in a widely recognized and highly respected refereed journal that has made a significant contribution to the literature on global marketing in previous 10 years (2008-2017)."
His work has been presented to corporate, business, governmental and university audiences across the globe and appeared in the main international business media such as Time & Wall Street Journal.