The exhibition titled “Profissão Pragmática Profissão Poética” by Jorge Reis, opened in two parts, offers a contemporary perspective on graphic design in Portugal. The first part took place at NOVA FCT Campus da Caparica; the second part will be held at the Rectorate of Universidade NOVA de Lisboa, inaugurating on March 12th, also at 5 pm.
The exhibition aims to explore contemporary graphic design, highlighting its role as a service with social responsibility. By showing how it permeates cosmopolitan daily life, it also demonstrates how problems are solved through projects that combine pragmatism and visual poetry.